Design agency's glass act

A Bath-based design agency has been chosen to revamp one of theUK's biggest exhibitions of contemporary glass.

Mytton Williams, which designed and installed internal signs forthe Thermae Bath Spa, has given a makeover to the image of theBritish Glass Biennale (BGB) which features as the highlight of theInternational Festival of Glass.

The agency has carved out a new identity for the BGB includingredesigning its exhibition catalogue, advertising, exhibitiongraphics and launching a new website for the 2008 event.

Mytton Williams co-founder and creative director Bob Mytton saidthe BGB exhibition had been a stimulating project to work on.

He said: "The client wanted bold and challenging design ideas toindicate significant developments in the growth of the exhibition.

"Creatively we were briefed to grasp the essence of theexhibition, the contemporary, varied and artistic value of glass."

The International Festival of Glass in Stourbridge, which hasbeen held every two years since 2004, runs from Friday, August 22 toMonday, August 25 and features workshops from experts around theworld.

The BGB runs from Friday, August 22 until Sunday, September 28.

Mytton Williams based its designs around the refractive anddistorting qualities of glass to create the new BGB logo which isavailable in black or white.

The business fought off competition from four agencies around thecountry with its successful pitch.

BGB exhibition organiser Candice-Elena Greer said she wasimpressed by a thorough brief for the project from the MyttonWilliams team.

She said: "We felt Bob Mytton was the person to take on the wholejob.

"He was very thorough in his brief and presentation and therewere projects he had worked on before with a similar feel for whatwe were looking for.

"The Mytton Williams team was very creative in working with ourlimited budget."

The BGB runs alongside the International Festival of Glass andorganisers were keen to give the exhibition its own distinct brand.